Sept 11, 2011 – We are pleased to announce that Matomy Media and Matomy Market CEO Adi Orzel will present as a Sponsor at OPS Europe in Cologne, Germany in a session entitled: The Ad Network Evolution – From a Media Seller to a Dominant Technology-based Market Maker.
Session Date and Time: Tuesday, Sept. 20, from 12:10 -12:40pm
The Ad Network Evolution – From a Media Seller to a Dominant Technology-based Market Maker
In the highly fragmented display ecosystem of the past two years, many have forecasted the death of ad networks. In reality, through vertical integration across the industry value chain, ultimately offering a comprehensive set of technologies and services, ad networks have reinforced their position as a vital direct partner for both publishers and advertisers. Adding to that the ability to complement their media buying and selling activity through the ad exchanges, ad networks continues to be the dominant model in the industry.