Executive Team

GILAD AMITAI

General Manager

As General Manager of Matomy Media, Gilad oversees the strategy and growth of the company’s operations with a focus on innovation and team-building to meet the needs of advertisers, brands, and online publishers.

Previously, as Chief Operating Officer of Matomy Media, Gilad was responsible for business operations and technology.  He joined Matomy Media (then Xtend Media) in 2006 as Director of Performance Marketing, where he developed performance activity for display clients and created innovative tools and methods for analyzing and optimizing media buys.  During the formation of Matomy Media Group in April 2011, Gilad streamlined the process of fitting together Xtend Media business activity with affiliate network Adsmarket and reward advertising company Matomy.  Prior to joining Matomy Media Group, Gilad managed multiple affiliate network relationships with Soho Digital International.

Before venturing online, Gilad’s gained sales experience through a family-owned retail operation.  In addition to running Matomy Media, Mr. Amitai holds the reins of Matomy Media Group’s champion basketball team.

EREZ GROSS

SVP MEDIA

As SVP of Media at Matomy Media, Erez is responsible for the Media Department. He develops and manages the ad network”s business prospects while leading the company”s publisher relations. He spearheads the formation of new partnerships, and oversees ad operations management and business development.

Prior to his role as SVP, Erez was the Director of Media at Matomy Media. Erez was in charge of building the media buying team and developing the company”s publisher relations.

Most recently at IFP (Internet Forex Products), as Client Services Manager, Erez was responsible for customer relations and client services. IFP provides real-time financial data and trading platforms in a download-free environment.

Erez is a graduate of the MBA program in Finance at Bar-Ilan University, and holds a BA in Economics & Management from The Academic College of Tel Aviv-Yafo.

DOV YARKONI

SVP OF BUSINESS DEVELOPMENT AND SALES

Dov is responsible for leading Matomy Media’s business development and sales activities. With more than twelve years’ experience, Dov has an extensive knowledge of online adverting, customer acquisition and internet marketing that is invaluable in the development and growth of Matomy Media.

Previous to Matomy Media, Dov was VP of Client Services at Amadesa, a leading website optimization and merchandising company. In this role, Dov oversaw strategic planning and consulting, creative services, production management and implementation, account management and customer service for all of Amadesa”s clients including AOL Winamp, hi5, Best Buy, Petco, General Mills and Media Whiz. Prior to this role, Dov founded their USA operations and was the VP of Sales and Business Development.

Before joining Amadesa, Dov was the Director of the Consumer Division at Deltathree (NASDAQ: DDDC), a leading provider of Internet telephony solutions to VoIP resellers and service providers. Dov had P&L ownership and was responsible for e-commerce, customer acquisition and retention, business development, customer care and operations. Prior to this role, Dov was the Manager of Customer Acquisition for Deltathree, responsible for online advertising, search engine programs, and affiliate marketing.

Prior to joining Deltathree, Dov was an account executive for i33 Communications, Inc in New York, a full-service interactive agency and customizable ad-serving and tracking service provider. His clients included Sprint and GlaxoSmithKline. Dov also held other positions in Operations and Marketing consulting with Ergo Consultants in Israel.

Dov holds a Bachelor of Technology in Industrial Engineering and Management from Shenkar University in Tel Aviv.

EFRAT KRAKOVER

VP OF CLIENT RELATIONS

Efrat is responsible for the overall management of Matomy Media’s client base maximizing results from both display media and paid search channels. Efrat’s focus is on achieving client ROI objectives as well as exploring new opportunities hand in hand with Matomy Media partners. Her team of media experts use proactive management and business account planning techniques to ensure their continued alignment with advertiser goals.

Efrat’s career began with Xtend in 2007 as an Account Manager on key accounts. Prior to her role as VP, Efrat was promoted to Director of Performance Marketing responsible for the internal management of cross group clients, synchronising the relationship between Matomy Media, Market, Spain and LATAM from an early stage.

Prior to that, as an economist in the finance department of Kodak (formerly Creo), Efrat was responsible for the cost and cost accounting processes.

BA in Economics and Business Management from Ben Gurion University
M.A. degree in legal studies, Bar Ilan University.

HADAR COHEN

VP OF TECHNOLOGY

Hadar is responsible for the Product and development of Matomy Media´s technology. Prior to joining Matomy Media Hadar served as a Senior Director at Kontera. There, for more than 5 years he was responsible for building the development and scaling the production and IT environments.

Prior to Kontera Hadar served in technical lead positions in several tech companies including Corigin, ECI telecom and Amdocs.

Hadar brings practical and managerial experience in large scale online SaaS based environments and various Server side technologies.

Hadar holds a BSc in Computer Science and Mathematics from the Tel-Aviv University, and an MBA in Financial Engineering, Banking and Risk Management from the Hebrew University in Jerusalem.