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Advertising Gambling offers on Facebook Ads
Written on July 12, 2010
Facebook is quickly becoming the #1 Web entity with almost 500 million users worldwide. How can gambling websites take advantage of this huge potential? I’ll suggest one way of doing just that. Not all gambling advertisers are aware of this, but gambling ads are allowed on Facebook’s self-service advertising platform … Read More »
Google News Round-up for May!
Written on June 15, 2010
ComScore released the US search engine rankings for May 2010, and Google leads as usual with 63.7% of the searches, followed by Yahoo! with 18.3%, and Microsoft with 12.1%. As for the smaller engines, Ask has 3.6% of the search market and AOL is last of the top 5 with … Read More »
The 2 sides of Display Real Time Bidding (RTB)
Written on May 2, 2010
If you’re part of the online advertising industry, you’ve probably read your share of articles about the real time bidding (RTB) revolution. There’s a lot of positive hype about this, since it’s a concept that is supposed to bring stronger efficiency to media markets. However not everything is that accessible … Read More »
Watch XTEND's CEO Adi Orzel talks about what works for Ad Networks at the Appnexus summit:
Written on April 29, 2010
The panel was part of the Appnexus “What Works Summit” tackling business challenges facing ad networks. Some of the topics covered include changes in the display market environment that effect margins, business opportunities and the rise of new types of companies in the ecosystem like exchanges, DSPs and SSPs and … Read More »
Happy New Year
Written on December 31, 2009
Hi Everybody, We’re closing another great year at XTEND. 2009 was extremely challenging, starting with a huge global economic crisis that affected all of us and continued with ups and downs across different parts of our business activities. It’s amazing to see the amount of challenges and changes our industry … Read More »
The XTEND Guide to London, Just in Time for the London Affiliate Conference!
Written on December 24, 2009
So, whats so good about London? It’s a big sprawling city with a greater population of over 11 million people. With its grey weather, infamous underground, and the sudden inclination to rob a bank before grabbing a bite to eat, what’s all the fuss about? What follows is the XTEND guide … Read More »
Dealing with Content Quality
Written on December 24, 2009
In XTEND we focus a major part of our business to develop direct relations with publishers. As a global ad network, we see a very large opportunity in working with UGC (User Generated Content) sites. Many UGC sites rely on display advertising as their major revenue model. These types of … Read More »
Ad:tech New York 2009
Written on November 13, 2009
New York is known as the Big Apple and Ad:tech is known as the place to be if you’re in the online marketing business. When you combine these two together you get a great event in an amazing city – and mixing business with pleasure comes so naturally in this … Read More »
The Size of Creativity
Written on November 5, 2009
Hi guys, I wanted to share with you an interesting report I came across, the report name is “Global Benchmark 2009″ by Eyeblaster From our experience, bigger banner sizes have always been equal to higher click-thru-rates and better performance. This trend was also found in a study conducted by the … Read More »