CPA

The 2 sides of Display Real Time Bidding (RTB)
Written on May 2, 2010
If you’re part of the online advertising industry, you’ve probably read your share of articles about the real time bidding (RTB) revolution. There’s a lot of positive hype about this, since it’s a concept that is supposed to bring stronger efficiency to media markets. However not everything is that accessible … Read More »
Key Must-Know Features of The AdWords Conversion Optimizer
Written on November 12, 2009
Google AdWords Conversion Optimizer is a built-in feature in AdWords that serves as an automatic bidding tool based on a CPA you set. The Conversion Optimizer currently only works with campaigns that have at least 30 conversions generated over no more than 30 days, meaning that if your campaign generated … Read More »
What’s your CPA? – Part 2
Written on September 2, 2009
Part 1 So how to determine your CPA? A good rule of thumb is that you should target your CPA to be within 40% to 75% of your LTV. You have to realize that how much you’ll pay will affect directly, and many times exponentially, the amount of customers you’ll … Read More »
What’s your CPA? – Part 1
Written on September 1, 2009
I see a lot of clients coming with different approaches when setting the CPA targets of their marketing campaigns. Surprisingly enough, many of them are deciding on their campaign CPA goal (probably the single most important decision they will make) without even having all the tools and data to take … Read More »