This July, as we welcome the Summer Olympics in England, we have taken action to ensure that we capitalize on our digital presence to support this exciting event. It is expected that nearly half a million people from all over the world will leave their homes to partake in the festivities. It is also estimated that the UK could spend up to £24 billion to support the Olympics.

Advertisers, we have traffic available for dedicated buys in England and worldwide during the event, as well as options for themed creatives.

Publishers, fill your UK or worldwide site traffic with special Olympic-themed
campaigns.  Talk to your AM for more information.

What better opportunity to capitalize on travel, entertainment and sports verticals in the digital advertising industry? We are proud to offer our clients a competitive edge this season and have teamed up with our partners to ensure that our campaigns reflect our support in the Summer Olympics. Matomy Media Group wishes all participants and fans a safe and happy Summer 2012 Olympics!

Making the announcement, Ofer Druker, Co-Founder and CEO of Matomy Media Group said:
“Adi and I worked side-by-side for many years, building the foundations on which the present success of Matomy Media Group stands.
On behalf of our Board of Directors and the entire Matomy family, I want to express our sincere gratitude to Adi for the significant contribution he
has made to Matomy Media’s and the group’s achievements. He will be leaving a thriving company which we will continue to build. We all wish Adi success in the new path he has chosen.”

Congratulating Gilad as General Manager, Ofer noted:
“I am happy to announce the appointment of Gilad Amitai as General Manager of Matomy Media. Gilad has worked alongside me from the inception of the company, where he successfully performed a variety of roles at Matomy Media. His hands-on experience, combined with his strategic view of the display arena and his performance-focused management style are the qualities that we are looking for in our executive management team. Matomy Media is on the brink of launching new product lines that will enable it to continue as a leader in the competitive world of display. I’m certain that a gifted and determined manager such as Gilad will be able to lead this exciting move, and I’m proud to welcome him to his new role.”

What’s on at ad: tech New York?

Our ad: tech tour continues in New York, where we will be exhibiting at the largest gathering of digital marketers at Booth #1830, November 8-10.

The three day conference features an exciting lineup of keynote speeches, seminars and Marketing Masters sessions all designed to give you an insight into the current digital marketing trends and industry challenges.
http://www.ad-tech.com/ny/adtech_new_york_schedule.aspx?sesstype=1,6,8,11,12

In addition to networking with the many visitors and 270 exhibiting companies, you might also want to make time in your schedule for a number of special events that ad: tech NY will be hosting throughout the event.

The ad: tech Conference Mixer is exclusive to ad: tech attendees and takes place on November 8.  On November 9 ad: tech hosts its first Networking Pub Crawl where all conference exhibition attendees are welcome to mix business with a few beverages. http://www.ad-tech.com/ny/adtech_new_york_events.aspx

What’s On in New York?

In the city that never sleeps there is always somewhere to go. The must see sights of New York should be first on your list of things to do if you find yourself with some free time. Times Square, Central Park, the Empire State Building and the Statue of Liberty are but a few of the famous locations of the city, accessible day and night. http://www.nycgo.com/must-see-nyc

If you are interested in experiencing some of the many excellent dining options in the city try Eleven Madison Park, a restaurant that comes highly recommended for business dining. For something a little more informal, The Meatball Shop is a famous restaurant and bar serving the best meatballs in NYC!  http://www.themeatballshop.com/

Must have information:

Matomy Media Group will be exhibiting at ad: tech New York, November 8-10.

Meet us at Booth #1830.

Contact events@matomy.com for more information or to schedule a meeting with us at the show.

Question 1: Can you elaborate why the topic of your session is so important as our industry looks forward?

In the past two years a lot of people felt that the ad network model is dying and with it all the companies in that field. Reality shows that these companies evolved to be best adapters to industry needs and challenges, and continue to lead and drive innovation and market activity. Providing an end to end campaign execution to advertisers, and a complete monetization solution for publishers, the new breed of ad networks are a force to be recognized.

Question 2: What trend or trends in display advertising do you see having the biggest impact to the overall marketplace in the future?

On the advertiser side I see RTB, audience buying and mobile as leading trends to impact the market. We will see a greater focus on performance, until the market comes with brand metrics that matter to advertisers and agencies. Advertisers are still trying to figure out how to get stronger impact from their digital campaigns. Another strong trend would be cross platform campaigns, from TV to Video, display, mobile and social. On the Publisher side, supply will continue to grow faster than agency and brand demand, increasing the opportunity in non-guaranteed inventory monetization. Publishers that will integrate efficient indirect channels that deliver yield, control and transparency, will maximize on their monetization efforts.

To view the full interview with Adi Orzel at Admonsters click here

What’s on at ad: tech London?

Matomy Media Group is a Silver Sponsor at this year’s ad: tech London show, September 21-22 and will be exhibiting at stand #268.

To celebrate the opening of our UK office and our newest offering, Affiliate Program Management Solutions, we will be hosting a drinks reception on the first day of the show from 3pm at our stand.

ad:tech have organized wall-to-wall seminars and high level conference sessions over the two –day event designed to reveal the latest trends and provide you with tips on best practices and industry challenges.  http://www.ad-techlondon.co.uk/conference.aspx

Whether you are an advertiser, publisher, marketer or business owner – exhibiting or visiting, you will be spoilt for choice networking with the hundreds of company’s exhibiting at the show. http://www.ad-techlondon.co.uk/exhibitorlist.aspx

What’s on in London?

There are thousands of things to do in the city’s capital! Among them are a number of top tourist attractions; the London Eye, Tower of London and Big Ben.  You will also find an array of exciting and interesting museums such as the Tate Modern on the prestigious Southbank and the National Gallery located in London’s famous Trafalgar Square. http://www.visitlondon.com/attractions/culture/top-ten-attractions

If you have some free time after the show you might be interested to take a trip down London’s bustling Oxford Street, where your shopping needs can be fulfilled day or night. When your legs begin to tire you won’t be caught short for a place to relax in one of the many cafes, bars and restaurants that surround you. http://www.streetsensation.co.uk/

Must have information:

Matomy Media Group will be exhibiting at ad: tech London September 21-22, stand #268.

We will be hosting a drinks reception at 3pm on Wednesday, September 21^st at out booth to celebrate the opening of our UK office and our newest offering: Affiliate Program Management Solutions.

For more information or to schedule a meeting with us at the show contact events@matomy.com

What’s on at dmexco?

Matomy Media will be exhibiting at dmexco, the leading international event for everyone working in the global digital marketing and media industry, September 21-22, 2011.

The must-not-miss occasion at the show is a drinks reception hosted by us on the first day of the show at our stand, #B013.

Attendance at dmexco is essential for those wanting to focus on getting the most from current trends and innovations in the digital marketplace, with focus on advertising, creativity, branding, relevance and efficiency.

With 350 exhibitors and 16,000 visitors, dmexco markets itself as ‘the cross-media and transnational central hub for the digital industry’.  Matomy won’t be missing THE event for the global digital marketing industry, will you? http://www.dmexco.de/en/1008/~/Exposition.html

What’s on in Cologne?

The attractive Cathedral city of Cologne is steeped in culture and atmosphere with numerous museums and theatres including the Philharmonic and Opera House.

Should you find yourself with some time on your hands before or after the dmexco show, you might be interested to know of the many guided tours and excursions that the city has to offer. These include; boat trips, walking tours and bus excursions.  http://www.cologne-tourism.com/guided-tours.html

Cologne also boasts some outstanding restaurants, cafes and local wine bars and taverns if you are interested in winding down at the end of the day with a drink in traditional surroundings! http://www.cologne-tourism.com/city-experience/eating-out.html

Must have information:

Matomy Media Group will be at exhibiting at dmexco, September 21-22 in Hall 8, booth #B013.

We will be hosting a drinks reception on Wednesday, September 21^st at 4.30pm. We look forward to seeing you!

For more information or to arrange a meeting contact events@matomy.com