Blog

Welcome Media tycoons, Advertisers, Publishers and anyone who has an interest in internet marketing. Have any questions or ideas for topics you would like us to elaborate on? Don’t hesitate to shoot us an email.

PPC Updates
Written on September 2, 2010
Hi Guys, New updates are in! First, here is an overview of the state of the search market in the past few months: Hitwise have released their data on the search market figures (Data for August will be coming up shortly) As increased its search share by 6%, Google is, … Read More »
What Women Want
Written on August 24, 2010
The old saying “It’s a man’s world” is definitely one that is passé and especially so in the online world. As a growing number of women become more connected on the internet, smart advertisers must consider how to address this flourishing and very fruitful demographic. Simply put, women know what … Read More »
How's this for a Global Ad Impression??
Written on August 9, 2010
To All XTENDers In case you hadn’t noticed from the posters around the office, the competition is on! We’ve been searching high and low for the best global ad impression! “What does that mean!” we hear you cry! Get your XTEND T-shirts on and don’t forget your camera! All you … Read More »
PPC July Updates
Written on August 4, 2010
Hi everyone, Fresh updates are in! Adwords Adwords now runs an Adwords Policy Change Log, a page which aggregates the expected updates to Google policies and allows you to view all the upcoming changes in a single location. You can view it here: http://adwords.google.com/support/aw/bin/static.py?hl=en&page=release_notes.cs Another innovation is the Google Mobile … Read More »
Who won the XTEND World Cup Challenge 2010??
Written on July 21, 2010
Throughout a grueling and intense world cup, with many dramatic highs and lows, XTEND kept up with the games by running its very own World Cup Challenge. Each contestant was asked to predict the outcome of the games from 1st round right through to the finals. Brazil lost the boot, … Read More »
Advertising Gambling offers on Facebook Ads
Written on July 12, 2010
Facebook is quickly becoming the #1 Web entity with almost 500 million users worldwide. How can gambling websites take advantage of this huge potential? I’ll suggest one way of doing just that. Not all gambling advertisers are aware of this, but gambling ads are allowed on Facebook’s self-service advertising platform … Read More »
Google News Round-up for May!
Written on June 15, 2010
ComScore released the US search engine rankings for May 2010, and Google leads as usual with 63.7% of the searches, followed by Yahoo! with 18.3%, and Microsoft with 12.1%. As for the smaller engines, Ask has 3.6% of the search market and AOL is last of the top 5 with … Read More »
The 2 sides of Display Real Time Bidding (RTB)
Written on May 2, 2010
If you’re part of the online advertising industry, you’ve probably read your share of articles about the real time bidding (RTB) revolution. There’s a lot of positive hype about this, since it’s a concept that is supposed to bring stronger efficiency to media markets. However not everything is that accessible … Read More »
Watch XTEND's CEO Adi Orzel talks about what works for Ad Networks at the Appnexus summit:
Written on April 29, 2010
The panel was part of the Appnexus “What Works Summit” tackling business challenges facing ad networks. Some of the topics covered include changes in the display market environment that effect margins, business opportunities and the rise of new types of companies in the ecosystem like exchanges, DSPs and SSPs and … Read More »