Right Media

The 2 sides of Display Real Time Bidding (RTB)
Written on May 2, 2010
If you’re part of the online advertising industry, you’ve probably read your share of articles about the real time bidding (RTB) revolution. There’s a lot of positive hype about this, since it’s a concept that is supposed to bring stronger efficiency to media markets. However not everything is that accessible … Read More »
Advertisers – The Right Way to Approach Right Media
Written on September 30, 2009
I recently responded to a thread in the Right Media Exchange Forums, about advertisers’ success in the Exchange. Right Media is the system XTEND uses for ad-serving in our network as many other networks do, and a media exchange platform that companies use to trade media amongst themselves. The question … Read More »