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Matomy Media is now listed on the IAB member directory as an official member of the IAB.
May 19, 2011 - Matomy Media has now been officially recognized by the Interactive Advertising Bureau as a general member.  We are committed to upholding their guidelines, standards and best practices. Read more about the IAB here.!!!
What is the right approach to media buying for an ad network?
As the media space evolves and new technology and media buying methods surface, I often find myself debating this question. In order to come up with the right answer, you should tackle it rationally, understand and evaluate a blind vs.  transparent media buying decision. I am writing from the perspective … Read More »!!!
June Search Roundup: Part 2
Continuing from yesterday’s Google Roundup… Let’s start with Yahoo! As we know, Yahoo is busy preparing for the transition to AdCenter. The move won’t happen until later this year, but Yahoo have recently given some tips to make the transition smoother when it happens: Shorten your Titles: Yahoo allows 40 … Read More »!!!
June Google Roundup: Part 1
Time for an SEM update! AdWords: Even though the entire last update was dedicated to Google AdWords, turns out they still have plenty of news coming up. Here is the AdWords news for recent weeks: The beta launch I have written about previously has now been rolled out globally and … Read More »!!!
VIOLA PRIVATE EQUITY WILL INVEST $17MILLION TO ACQUIRE 21% OF ADSMARKET
Adsmarket, an established internet advertising company, is the third largest company in Europe in this field and employs around 140 people, mainly in Israel Read More »!!!
Google News Round-up for May!
ComScore released the US search engine rankings for May 2010, and Google leads as usual with 63.7% of the searches, followed by Yahoo! with 18.3%, and Microsoft with 12.1%. As for the smaller engines, Ask has 3.6% of the search market and AOL is last of the top 5 with … Read More »!!!
Working with an Ad Network
The online advertising model is a vital source of revenue for most publishers. It is the advertising revenue that keeps them afloat at times and being so, the larger the scale of your operation, the easier it will be to keep going. That’s where online advertising networks come into play. … Read More »!!!
The 2 sides of Display Real Time Bidding (RTB)
If you’re part of the online advertising industry, you’ve probably read your share of articles about the real time bidding (RTB) revolution. There’s a lot of positive hype about this, since it’s a concept that is supposed to bring stronger efficiency to media markets. However not everything is that accessible … Read More »!!!
Upcoming events
Come see us in at ad:tech New York November 3-4 2010! email advertisers@xtendmedia.com to schedule a meeting at the event! More events…!!!