Making the announcement, Ofer Druker, Co-Founder and CEO of Matomy Media Group said:
“Adi and I worked side-by-side for many years, building the foundations on which the present success of Matomy Media Group stands.
On behalf of our Board of Directors and the entire Matomy family, I want to express our sincere gratitude to Adi for the significant contribution he
has made to Matomy Media’s and the group’s achievements. He will be leaving a thriving company which we will continue to build. We all wish Adi success in the new path he has chosen.”

Congratulating Gilad as General Manager, Ofer noted:
“I am happy to announce the appointment of Gilad Amitai as General Manager of Matomy Media. Gilad has worked alongside me from the inception of the company, where he successfully performed a variety of roles at Matomy Media. His hands-on experience, combined with his strategic view of the display arena and his performance-focused management style are the qualities that we are looking for in our executive management team. Matomy Media is on the brink of launching new product lines that will enable it to continue as a leader in the competitive world of display. I’m certain that a gifted and determined manager such as Gilad will be able to lead this exciting move, and I’m proud to welcome him to his new role.”

What’s on at ad: tech New York?

Our ad: tech tour continues in New York, where we will be exhibiting at the largest gathering of digital marketers at Booth #1830, November 8-10.

The three day conference features an exciting lineup of keynote speeches, seminars and Marketing Masters sessions all designed to give you an insight into the current digital marketing trends and industry challenges.
http://www.ad-tech.com/ny/adtech_new_york_schedule.aspx?sesstype=1,6,8,11,12

In addition to networking with the many visitors and 270 exhibiting companies, you might also want to make time in your schedule for a number of special events that ad: tech NY will be hosting throughout the event.

The ad: tech Conference Mixer is exclusive to ad: tech attendees and takes place on November 8.  On November 9 ad: tech hosts its first Networking Pub Crawl where all conference exhibition attendees are welcome to mix business with a few beverages. http://www.ad-tech.com/ny/adtech_new_york_events.aspx

What’s On in New York?

In the city that never sleeps there is always somewhere to go. The must see sights of New York should be first on your list of things to do if you find yourself with some free time. Times Square, Central Park, the Empire State Building and the Statue of Liberty are but a few of the famous locations of the city, accessible day and night. http://www.nycgo.com/must-see-nyc

If you are interested in experiencing some of the many excellent dining options in the city try Eleven Madison Park, a restaurant that comes highly recommended for business dining. For something a little more informal, The Meatball Shop is a famous restaurant and bar serving the best meatballs in NYC!  http://www.themeatballshop.com/

Must have information:

Matomy Media Group will be exhibiting at ad: tech New York, November 8-10.

Meet us at Booth #1830.

Contact events@matomy.com for more information or to schedule a meeting with us at the show.

Question 1: Can you elaborate why the topic of your session is so important as our industry looks forward?

In the past two years a lot of people felt that the ad network model is dying and with it all the companies in that field. Reality shows that these companies evolved to be best adapters to industry needs and challenges, and continue to lead and drive innovation and market activity. Providing an end to end campaign execution to advertisers, and a complete monetization solution for publishers, the new breed of ad networks are a force to be recognized.

Question 2: What trend or trends in display advertising do you see having the biggest impact to the overall marketplace in the future?

On the advertiser side I see RTB, audience buying and mobile as leading trends to impact the market. We will see a greater focus on performance, until the market comes with brand metrics that matter to advertisers and agencies. Advertisers are still trying to figure out how to get stronger impact from their digital campaigns. Another strong trend would be cross platform campaigns, from TV to Video, display, mobile and social. On the Publisher side, supply will continue to grow faster than agency and brand demand, increasing the opportunity in non-guaranteed inventory monetization. Publishers that will integrate efficient indirect channels that deliver yield, control and transparency, will maximize on their monetization efforts.

To view the full interview with Adi Orzel at Admonsters click here

What’s on at ad: tech London?

Matomy Media Group is a Silver Sponsor at this year’s ad: tech London show, September 21-22 and will be exhibiting at stand #268.

To celebrate the opening of our UK office and our newest offering, Affiliate Program Management Solutions, we will be hosting a drinks reception on the first day of the show from 3pm at our stand.

ad:tech have organized wall-to-wall seminars and high level conference sessions over the two –day event designed to reveal the latest trends and provide you with tips on best practices and industry challenges.  http://www.ad-techlondon.co.uk/conference.aspx

Whether you are an advertiser, publisher, marketer or business owner – exhibiting or visiting, you will be spoilt for choice networking with the hundreds of company’s exhibiting at the show. http://www.ad-techlondon.co.uk/exhibitorlist.aspx

What’s on in London?

There are thousands of things to do in the city’s capital! Among them are a number of top tourist attractions; the London Eye, Tower of London and Big Ben.  You will also find an array of exciting and interesting museums such as the Tate Modern on the prestigious Southbank and the National Gallery located in London’s famous Trafalgar Square. http://www.visitlondon.com/attractions/culture/top-ten-attractions

If you have some free time after the show you might be interested to take a trip down London’s bustling Oxford Street, where your shopping needs can be fulfilled day or night. When your legs begin to tire you won’t be caught short for a place to relax in one of the many cafes, bars and restaurants that surround you. http://www.streetsensation.co.uk/

Must have information:

Matomy Media Group will be exhibiting at ad: tech London September 21-22, stand #268.

We will be hosting a drinks reception at 3pm on Wednesday, September 21^st at out booth to celebrate the opening of our UK office and our newest offering: Affiliate Program Management Solutions.

For more information or to schedule a meeting with us at the show contact events@matomy.com

What’s on at dmexco?

Matomy Media will be exhibiting at dmexco, the leading international event for everyone working in the global digital marketing and media industry, September 21-22, 2011.

The must-not-miss occasion at the show is a drinks reception hosted by us on the first day of the show at our stand, #B013.

Attendance at dmexco is essential for those wanting to focus on getting the most from current trends and innovations in the digital marketplace, with focus on advertising, creativity, branding, relevance and efficiency.

With 350 exhibitors and 16,000 visitors, dmexco markets itself as ‘the cross-media and transnational central hub for the digital industry’.  Matomy won’t be missing THE event for the global digital marketing industry, will you? http://www.dmexco.de/en/1008/~/Exposition.html

What’s on in Cologne?

The attractive Cathedral city of Cologne is steeped in culture and atmosphere with numerous museums and theatres including the Philharmonic and Opera House.

Should you find yourself with some time on your hands before or after the dmexco show, you might be interested to know of the many guided tours and excursions that the city has to offer. These include; boat trips, walking tours and bus excursions.  http://www.cologne-tourism.com/guided-tours.html

Cologne also boasts some outstanding restaurants, cafes and local wine bars and taverns if you are interested in winding down at the end of the day with a drink in traditional surroundings! http://www.cologne-tourism.com/city-experience/eating-out.html

Must have information:

Matomy Media Group will be at exhibiting at dmexco, September 21-22 in Hall 8, booth #B013.

We will be hosting a drinks reception on Wednesday, September 21^st at 4.30pm. We look forward to seeing you!

For more information or to arrange a meeting contact events@matomy.com

This time we have Google updates only:

1. Topic targeting has launched! You can access this new feature by selecting the “topics” checkbox in the tabs dropdown.

Topic targeting is similar to interest category marketing, but here is the difference:  in topic targeting, you place your ads on sites that are related to a topic (such as finance), while interest category marketing allows you to reach a user that’s interested in a specific category on other websites on the GDN (similar to remarketing).

It’s possible to combine this targeting with keywords – for example, we can target pages in the education category with the MBA keyword and reach the right audience for an online MBA program campaign.

More best practices here: http://www.ppchero.com/hello-adwords-topic-targeting/

2. Now that we have so many targeting options on the Display network, how will they interact with each other?

Google provides a handy chart here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1209882
3. Google Analytic 5 is now rolled out to all Analytics users. New tracking options have been added such as event-based goals (in addition to the old URL-based ones). Now you can define a download as a goal in analytics, which can help us a lot with optimization.

More info here: http://searchengineland.com/all-google-analytics-users-now-get-new-version-74173

4. Quality Score averages: This research was done by Steve Baker from EpiphanySolutions ( a large agency). He ran an average on all his campaigns data and arrived at the following averages:
Don’t take it too seriously as it is average data across many verticals, but we can use it as a benchmark. You can read more on how he arrived at the numbers at  http://www.epiphanysolutions.co.uk/blog/decoding-the-quality-score-2/

5. Google Instant Preview is now launched for AdWords as well as for regular links. Clicks on the instant preview button do not count as clicks on an ad and we will not be charged for them. However, this might impact CTRs as people will be able to see the landing page before they go there, and they won’t click it if they don’t like it.

More info here: http://www.ppchero.com/news-update-google%E2%80%99s-instant-preview-comes-to-the-ad-world/

6. Mobile: a survey done by Google reveals some interesting data on Mobile users – for example, 82% of smartphone users notice mobile ads, and the most visited websites are search engines and social networks, which gives us a lot of opportunities. Read more here:

http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

7. Google are testing a new ad format which displays the domain URL in the title. The ads look like this:

This will automatically be shown for selected ads, we don’t need to change the ads.

http://adwords.blogspot.com/2011/05/showing-display-url-domain-in-headline.html

8. Simplified account creation – as you must know already, there’s no need to use an e-mail and password when opening new AdWord accounts from the MCC. One thing to keep in mind – the notification from those accounts won’t be sent to you, you will be able to see them only in your MCC, so make sure to check it often.

http://adwords.blogspot.com/2011/05/simplified-account-creation-with-new-my.html

9. It’s now possible to target tablet users separately from other mobile devices through the “Networks and Devices” settings. Note that the system will automatically detect landing pages that are not appropriate for tablets (such as websites that have a lot of flash elements), in this cases the ads will be disapproved.

http://adwords.blogspot.com/2011/05/introducing-new-ways-to-reach-your.html

10. AdSense for mobile is now available in 15 more countries – Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey. This means we can get WAP traffic from those countries as well. Note that AdSense doesn’t allow advertisers to place ads in mobile applications, only on mobile websites. (Ads inside mobile applications are powered by AdMob

http://googlemobileads.blogspot.com/2011/05/adsense-for-mobile-content-in-15-new.html

11. Google announced Google Wallet, an android app that allows you to use your phone as a credit card. It will also be possible to load coupons and discount codes on it. It’s still very new and limited, but it might have a lot of implications on ecommerce and PPC advertising, so let’s keep our eyes open for news.

http://www.ppchero.com/google-announces-google-wallet/

And lastly – some interesting things here:

Data Beats Opinion – Think Insights!
Over the last few years, Google has invested heavily in studies that have helped demonstrate measurable value. Think Insights is a website experience tailored to large/medium advertisers and designed to equip budget spend influencers with more data to make smarter business decisions. The site offers Industry and Demography oriented data and will be updated with useful insights on the go .

Thanks,
Orit Heifets
SEO Team Leader