Adi Orzel, CEO Matomy Market and Matomy Media will speak at OPS Europe on The Ad Network Evolution – From a Media Seller to a Dominant Technology-based Market Maker

See what Adi has to say about his session, future trends and leveraging tech and operations leaders in his company.

Question 1: Can you elaborate why the topic of your session is so important as our industry looks forward?

In the past two years a lot of people felt that the ad network model is dying and with it all the companies in that field. Reality shows that these companies evolved to be best adapters to industry needs and challenges, and continue to lead and drive innovation and market activity. Providing an end to end campaign execution to advertisers, and a complete monetization solution for publishers, the new breed of ad networks are a force to be recognized.

Question 2: What trend or trends in display advertising do you see having the biggest impact to the overall marketplace in the future?

On the advertiser side I see RTB, audience buying and mobile as leading trends to impact the market. We will see a greater focus on performance, until the market comes with brand metrics that matter to advertisers and agencies. Advertisers are still trying to figure out how to get stronger impact from their digital campaigns. Another strong trend would be cross platform campaigns, from TV to Video, display, mobile and social. On the Publisher side, supply will continue to grow faster than agency and brand demand, increasing the opportunity in non-guaranteed inventory monetization. Publishers that will integrate efficient indirect channels that deliver yield, control and transparency, will maximize on their monetization efforts.

To view the full interview with Adi Orzel at Admonsters click here