This time we have Google updates only:
1. Topic targeting has launched! You can access this new feature by selecting the “topics” checkbox in the tabs dropdown.
Topic targeting is similar to interest category marketing, but here is the difference: in topic targeting, you place your ads on sites that are related to a topic (such as finance), while interest category marketing allows you to reach a user that’s interested in a specific category on other websites on the GDN (similar to remarketing).
It’s possible to combine this targeting with keywords – for example, we can target pages in the education category with the MBA keyword and reach the right audience for an online MBA program campaign.
More best practices here: http://www.ppchero.com/hello-adwords-topic-targeting/
2. Now that we have so many targeting options on the Display network, how will they interact with each other?
Google provides a handy chart here: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1209882
3. Google Analytic 5 is now rolled out to all Analytics users. New tracking options have been added such as event-based goals (in addition to the old URL-based ones). Now you can define a download as a goal in analytics, which can help us a lot with optimization.
4. Quality Score averages: This research was done by Steve Baker from EpiphanySolutions ( a large agency). He ran an average on all his campaigns data and arrived at the following averages:
Don’t take it too seriously as it is average data across many verticals, but we can use it as a benchmark. You can read more on how he arrived at the numbers at http://www.epiphanysolutions.co.uk/blog/decoding-the-quality-score-2/
5. Google Instant Preview is now launched for AdWords as well as for regular links. Clicks on the instant preview button do not count as clicks on an ad and we will not be charged for them. However, this might impact CTRs as people will be able to see the landing page before they go there, and they won’t click it if they don’t like it.
6. Mobile: a survey done by Google reveals some interesting data on Mobile users – for example, 82% of smartphone users notice mobile ads, and the most visited websites are search engines and social networks, which gives us a lot of opportunities. Read more here:
7. Google are testing a new ad format which displays the domain URL in the title. The ads look like this:
8. Simplified account creation – as you must know already, there’s no need to use an e-mail and password when opening new AdWord accounts from the MCC. One thing to keep in mind – the notification from those accounts won’t be sent to you, you will be able to see them only in your MCC, so make sure to check it often.
9. It’s now possible to target tablet users separately from other mobile devices through the “Networks and Devices” settings. Note that the system will automatically detect landing pages that are not appropriate for tablets (such as websites that have a lot of flash elements), in this cases the ads will be disapproved.
10. AdSense for mobile is now available in 15 more countries – Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey. This means we can get WAP traffic from those countries as well. Note that AdSense doesn’t allow advertisers to place ads in mobile applications, only on mobile websites. (Ads inside mobile applications are powered by AdMob
11. Google announced Google Wallet, an android app that allows you to use your phone as a credit card. It will also be possible to load coupons and discount codes on it. It’s still very new and limited, but it might have a lot of implications on ecommerce and PPC advertising, so let’s keep our eyes open for news.
And lastly – some interesting things here:
Data Beats Opinion – Think Insights!
Over the last few years, Google has invested heavily in studies that have helped demonstrate measurable value. Think Insights is a website experience tailored to large/medium advertisers and designed to equip budget spend influencers with more data to make smarter business decisions. The site offers Industry and Demography oriented data and will be updated with useful insights on the go .
SEO Team Leader