January Search Market Overview:
In overall market share, Bing also jumped up from 12% to 13.1% market share in the US during January.
Experian Hitwise reports similar data in their report for January. One interesting addition – according to the data in the Hitwise report, Bing is a more successful search engine than Google: over 81% of searches in Bing result in a visit to a website, while in Google only 65% of searches conclude in the same way. Google’s Matt Cutts criticized this metric, as according to what he says here, HitWise have no way of knowing whether a user visited a search result or a completely unrelated website.
It looks like all the performance metrics of Facebook have all gone up in double digits during the past year.
- Today, the US market represents only about 12% of the global users.
- Nigeria has the 10th highest number of Internet users globally
- The fastest growing language on the internet is Arabic
More data here: http://searchenginewatch.com/3641863
And here: http://searchenginewatch.com/3641913
Longer Headlines: Google is experimenting with displaying some ads in a new way: For some ads, the first description line will be moved to the headline and displayed right after the title, separated by a hyphen. The ads for this change will be selected by Google, in order to be selected, the ad needs to have proper punctuation, with each line of the description appearing to be a complete sentence.
This means that the title of your can be longer and contain an exclamation mark!
This is in addition to the recent change in capitalization of display URLs – from now on, the domain names in the display URLs will not be capitalized, meaning now there will be more accent on the capitalization of subdirectories.
No more managed placements bid: The managed placements default bid will be removed in March, instead managed placements will be using the display network default bid. You will still be able to set managed placements bid individually per placement.
Is there an account quality score on Facebook? If so, it’s based on trust and reputation (unlike Google’s relevance-driven quality score). Here are some tips on maintaining high quality scores on Facebook:
Facebook will actively penalize advertisers for having high CTRs over large demographics (over 0.4% ctr for 500,000 users), for ads that go over that Facebook are going to be much stricter about anything that might be misleading or offencive.
Here is a nice Q&A article with some interesting points about Bing advertising. Some highlights:
You can set negatives in Bing not only on the campaign and ad group level but only at the keyword level. You can’t set negatives at the account level.
In Bing, dynamic text can be used both in Search and Content ads: in search the dynamic test is related to the keyword, while in content, the ad is related to the content of the website your ad appears on.
Thanks for reading,