Your audience exists in and amongst a never-ending loop of interconnectivity. Our challenge is to track them down in the right language and country, demographic fit and behavioral habit, and when they’re in the right frame of mind to engage with your product or service.
Using the latest technology and in-house targeting capabilities we match your brand with the most responsive audience to give your ad the maximum impact
- Behavioral Targeting – Understanding users’ behavior highly contributes to campaign effectiveness, for both brand and direct response objectives. Through partnering with the industry’s most reliable behavioral data providers, we anonymously identify and then categorize users, based on their web-surfing activity, and display ads that are the most relevant to their browsing habits and interests.
- Retargeting – Matomy Media targets your unique users to increase campaign effectiveness. By recognizing those who showed interest in your product or offer, whether by visiting your site, searching your keywords list, or being exposed to your creative, we help you re-approach them and accordingly maximize campaign’s performance.
- Demographical Targeting – You know your audience; we know how to reach them. Based on the identification of your audience demographical characteristics, and accordingly adjustment of messages and creative, we can better target your audience, delivering a more efficient campaign with better results.
- Channel Targeting – Identifying the type of content your audience consumes, Matomy Media channel targeting can help you reach and engage with them where they will most probably be.
- Geographical Targeting – Matomy Media geographical targeting enables marketers to target their audience according to their geographic location.